By: Tom Wunderlin, Induron Sales Representative
The number of customers Induron retains is a strong indicator of value delivery. Understanding the value our products and services bring to business partners and customers is paramount to ongoing growth and success. A product’s value to its users is not always an apples-to-apples comparison. We watch and participate with clients using our products to see how well they accomplish their tasks. Continue reading Setting Value
Don’t we all want to get the best value for anything we purchase? Whether it’s a big expense like a new vehicle, or something as small as a haircut to make us look our best (I unfortunately don’t have much use for that service), we all want to get value in everything we buy.
So what determines the “best value” for a coatings project? At Induron, our mission statement is “Reliable Protection Through Innovative Coatings.” We believe we are the best value provider for coatings in our markets.
Why?
I think it goes without saying – in our focus markets, we wouldn’t even be in the game if we didn’t provide the highest quality products at competitive prices.
So how do we differentiate ourselves? With the experience and knowledge of our people.
More than 70 percent of our sales force has invested in obtaining a NACE Coatings Inspector Certification. Add to that the fact that our sales team has an average of 20+ years in the coatings industry, and you realize that they are a great resource for engineers and owners trying to protect their assets from corrosion. Continue reading What does “value” mean to you?
